Marketing in Perspective (RLE Marketing) e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasin...
E-bog
403,64 DKK
Forlag
Routledge
Udgivet
15 september 2014
Længde
248 sider
Genrer
Management and management techniques
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781317659860
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.