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Persuasive Advertising (e-bog) af Armstrong, J.
Armstrong, J. (forfatter)

Persuasive Advertising e-bog

509,93 DKK (inkl. moms 637,41 DKK)
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
E-bog 509,93 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Armstrong, J. (forfatter)
Forlag Palgrave Macmillan
Udgivet 26 maj 2010
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230285804

Beskrivelse

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.