Retailing Management (e-bog) af Walters, David
Walters, David (forfatter)

Retailing Management e-bog

238,03 DKK (inkl. moms 297,54 DKK)
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops so...
E-bog 238,03 DKK
Forfattere Walters, David (forfatter)
Udgivet 19 juli 1994
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781349234882
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.