SAGE Handbook of Hospitality Management (e-bog) af -
Brotherton, Bob (redaktør)

SAGE Handbook of Hospitality Management e-bog

692,63 DKK (inkl. moms 865,79 DKK)
At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospita...
E-bog 692,63 DKK
Forfattere Brotherton, Bob (redaktør)
Udgivet 5 juni 2008
Længde 576 sider
Genrer Management and management techniques
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781446206423
At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: The nature of hospitality and hospitality management The relationship of hospitality management to tourism, leisure and education provision The current state of development of the international hospitality business The core activities of food, beverage and accommodation management Research strategies in hospitality management Innovation and entrepreneurship trends The role of information technologyThe SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis.Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India