HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) e-bog
173,39 DKK
(inkl. moms 216,74 DKK)
Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in t...
E-bog
173,39 DKK
Udgivet
13 marts 2018
Længde
256 sider
Genrer
Management decision making
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781633694293
Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.You'll learn how to:Identify the metrics you need to measureRun experiments and A/B testsAsk the right questions of your data expertsUnderstand statistical terms and conceptsCreate effective charts and visualizationsAvoid common mistakes