Business Research (e-bog) af Romberg, Susan
Romberg, Susan (forfatter)

Business Research e-bog

62,24 DKK (inkl. moms 77,80 DKK)
Businesses of all sizes rely on research everyday to inform decisions, strategic plans, and operations. The tried-and-true methods and sources of research, from trusted periodicals and databases to personal interviews and face-to-face focus groups, have served the business community well for many years in delivering the information organizations need. However, over the last decade, Big Data, di...
E-bog 62,24 DKK
Forfattere Romberg, Susan (forfatter)
Udgivet 1 maj 2018
Længde 6 sider
Genrer Research and development management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781423238867
Businesses of all sizes rely on research everyday to inform decisions, strategic plans, and operations. The tried-and-true methods and sources of research, from trusted periodicals and databases to personal interviews and face-to-face focus groups, have served the business community well for many years in delivering the information organizations need. However, over the last decade, Big Data, digital tools, and associated analytical services have burst onto the scene, changing the game for everyone playing. As both traditional and more modern methods have their merits, this 6 page digital guide aims to compile trusted approaches, available resources, and helpful tips in conducting business research for any organization. 6 page digital guide includes: Why Analyze Data?Business Research TypesUseful Business Research SitesResearch Information on Future TrendsSurveysFocus GroupsSample Focus Group Moderator GuideDefinitions & LanguageOnline Focus Groups: Pros & ConsThe World of Passive Data & AnalyticsSocial MediaThe Future of Business Research