Designing Research Questionnaires for Business and Management Students (e-bog) af Ekinci, Yuksel
Ekinci, Yuksel (forfatter)

Designing Research Questionnaires for Business and Management Students e-bog

253,01 DKK (inkl. moms 316,26 DKK)
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master's degree, each book i...
E-bog 253,01 DKK
Forfattere Ekinci, Yuksel (forfatter)
Udgivet 12 februar 2015
Længde 184 sider
Genrer Research and development management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781473917392
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.