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  3. Consumer Behaviour (RLE Consumer Behaviour)
Consumer Behaviour (RLE Consumer Behaviour) (e-bog) af Foxall, Gordon R.
Foxall, Gordon R. (forfatter)

Consumer Behaviour (RLE Consumer Behaviour) e-bog

436,85 DKK (inkl. moms 546,06 DKK)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these t...
E-bog 436,85 DKK
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Forfattere Foxall, Gordon R. (forfatter)
Forlag Routledge
Udgivet 5 december 2014
Længde 206 sider
Genrer Sales and marketing management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317565901

Beskrivelse

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.