Dynamic Customer Strategy e-bog
84,99 DKK
(inkl. moms 106,24 DKK)
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminati...
E-bog
84,99 DKK
Forlag
Business Expert Press
Udgivet
31 december 2013
Længde
166 sider
Genrer
Sales and marketing management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781606496978
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.