HBR's 10 Must Reads on Strategic Marketing (with featured article "e;Marketing Myopia,"e; by Theodore Levitt) e-bog
196,23 DKK
(inkl. moms 245,29 DKK)
Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your busine...
E-bog
196,23 DKK
Udgivet
12 marts 2013
Længde
224 sider
Genrer
Sales and marketing management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781422191521
Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing