Dansk
Kohlert, Helmut
(forfatter)
Internationales Marketing für Ingenieure e-bog
302,96 DKK
In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.
In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.
E-bog
302,96 DKK
Forlag
De Gruyter Oldenbourg
Udgivet
09.09.2014
Længde
298 sider
Genrer
Sales and marketing management
Sprog
German
Format
pdf
Beskyttelse
LCP
ISBN
9783110355017
In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.