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Marketing and General Practice (ebook) by Lowe, Robin
Lowe, Robin

Marketing and General Practice ebook

317,82 DKK
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study…
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.
Ebook 317,82 DKK
Can be read in our free apps for iPhone/iPad and Android and in the web reader for Mac/PC Can be read in iBooks, on PC, Kindle and PocketBook
Authors Lowe, Robin (author)
Publisher CRC Press
Published 08.05.2018
Length 168 pages
Genres Sales and marketing management
Language English
Format pdf
DRM LCP
ISBN 9781498792257

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.