Marketing Greatest Hits Volume 2 (e-bog) af Kevin Duncan, Duncan
Kevin Duncan, Duncan (forfatter)

Marketing Greatest Hits Volume 2 e-bog

85,76 DKK (inkl. moms 107,20 DKK)
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoi...
E-bog 85,76 DKK
Forfattere Kevin Duncan, Duncan (forfatter)
Udgivet 12 april 2012
Længde 208 sider
Genrer Sales and marketing management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781408175736
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.