Dansk
Marketing Principles e-bog
62,24 DKK
(inkl. moms 77,80 DKK)
Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answe...
E-bog
62,24 DKK
Forlag
QuickStudy Reference Guides
Udgivet
31 december 2010
Længde
6 sider
Genrer
Sales and marketing management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781423216193
Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication youve read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include:Foundations Basic ConceptsMarketing Strategy & PlansMarketing Information SystemsUnderstanding Consumer BehaviorUnderstanding Organizational BuyingMarket Segmentation, Targeting & PositioningProduct & Brand StrategyServices MarketingDistribution & LogisticsPromotion DecisionsPricingInternational MarketingPromotion Decisions