Marketing to Millennials (e-bog) af Garton, Christie
Garton, Christie (forfatter)

Marketing to Millennials e-bog

25,00 DKK (inkl. moms 31,25 DKK)
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now,...
E-bog 25,00 DKK
Forfattere Garton, Christie (forfatter)
Forlag AMACOM
Udgivet 10 juli 2013
Længde 224 sider
Genrer Sales and marketing management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780814433232
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.