Riedmuller, Florian (forfatter)

Marktforschung e-bog

288,10 DKK (inkl. moms 360,12 DKK)

This textbook communicates the essential terms and methods of market research in concise form. The new edition has been expanded by chapters on retail research and competitive reconnaissance.

E-bog 288,10 DKK

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Forfattere Riedmuller, Florian (forfatter)

Forlag De Gruyter Oldenbourg

Udgivet 21 marts 2016

Længde 342 sider

Genrer Sales and marketing management

Sprog German

Format epub

Beskyttelse LCP

ISBN 9783110426182

Beskrivelse

This textbook communicates the essential terms and methods of market research in concise form. The new edition has been expanded by chapters on retail research and competitive reconnaissance.