Myth in Modern Media Management and Marketing e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an es...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
14 juni 2019
Genrer
Sales and marketing management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781522591030
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.