Socio-Economic Perspectives on Consumer Engagement and Buying Behavior e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies ...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
18 januar 2017
Genrer
Sales and marketing management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781522521402
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.