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Strategic International Marketing (e-bog) af Suraksha Gupta, Gupta
Suraksha Gupta, Gupta (forfatter)

Strategic International Marketing e-bog

728,76 DKK (ekskl. moms 583,01 DKK)
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
E-bog 728,76 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Suraksha Gupta, Gupta (forfatter)
Forlag Red Globe Press
Udgivet 16 september 2017
Længde 336 sider
Genrer Sales and marketing management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230356641

Beskrivelse

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.