Trends and Innovations in Marketing Information Systems e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
21 oktober 2015
Genrer
Sales and marketing management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781466684614
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.