Dansk
Morley, Michael
(forfatter)
How to Manage Your Global Reputation e-bog
436,85 DKK
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to int…
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
01.02.1998
Genrer
Business communication and presentation
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781349140701
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.