Marketing Wisdom (e-bog) af -
Kompella, Kartikeya (redaktør)

Marketing Wisdom e-bog

509,93 DKK (inkl. moms 637,41 DKK)
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers' cu...
E-bog 509,93 DKK
Forfattere Kompella, Kartikeya (redaktør)
Forlag Springer
Udgivet 30 august 2018
Genrer Business communication and presentation
Sprog English
Format epub
Beskyttelse LCP
ISBN 9789811077241
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers' current context.  It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.