How to Market Computers and Information Technology (e-bog) af Stone, Merlin
Stone, Merlin (forfatter)

How to Market Computers and Information Technology e-bog

473,39 DKK (inkl. moms 591,74 DKK)
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and...
E-bog 473,39 DKK
Forfattere Stone, Merlin (forfatter)
Udgivet 27 juli 2016
Genrer KJQ
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781349134021
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG