Internationalisation and Mode Switching (e-bog) af Sachse, Uwe
Sachse, Uwe (forfatter)

Internationalisation and Mode Switching e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, o...
E-bog 436,85 DKK
Forfattere Sachse, Uwe (forfatter)
Forlag Gabler Verlag
Udgivet 6 november 2011
Genrer KJQ
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783834969422
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.