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Managing High-Tech Services Using a CRM Strategy (e-bog) af Blumberg, Donald F.
Blumberg, Donald F. (forfatter)

Managing High-Tech Services Using a CRM Strategy e-bog

1167,65 DKK (inkl. moms 1459,56 DKK)
As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin
E-bog 1167,65 DKK
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Forfattere Blumberg, Donald F. (forfatter)
Forlag CRC Press
Udgivet 23 december 2002
Længde 376 sider
Genrer KJQ
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781420025323

Beskrivelse

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin