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Programmatic Advertising (e-bog) af -
Busch, Oliver (redaktør)

Programmatic Advertising e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media. The new way of planning, steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers. This...
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Busch, Oliver (redaktør)
Forlag Springer
Udgivet 26 november 2015
Genrer KJQ
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783319250236

Beskrivelse

Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media. The new way of planning, steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers. Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,Peter Wrtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds.