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Brand Therapy (e-bog) af Smith, Brian
Smith, Brian (forfatter)

Brand Therapy e-bog

80,10 DKK (inkl. moms 100,12 DKK)
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in...
E-bog 80,10 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Smith, Brian (forfatter)
Forlag Practical Inspiration Publishing
Udgivet 25 januar 2018
Længde 210 sider
Genrer Sales and marketing
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781788600064

Beskrivelse

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.