Dansk
Building Brand Authenticity e-bog
802,25 DKK
(inkl. moms 1002,81 DKK)
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
E-bog
802,25 DKK
Forlag
Palgrave Macmillan
Udgivet
22 oktober 2009
Genrer
Sales and marketing
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230250802
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.