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Cases in Marketing Financial Services (e-bog) af -
Wright, Mike (redaktør)

Cases in Marketing Financial Services e-bog

473,39 DKK (inkl. moms 591,74 DKK)
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
E-bog 473,39 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Wright, Mike (redaktør)
Forlag Butterworth-Heinemann
Udgivet 15 maj 2014
Længde 296 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781483105772

Beskrivelse

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.