Competitive SME (e-bog) af Hood, David James
Hood, David James (forfatter)

Competitive SME e-bog

273,24 DKK (inkl. moms 341,55 DKK)
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow ...
E-bog 273,24 DKK
Forfattere Hood, David James (forfatter)
Forlag Kogan Page
Udgivet 3 februar 2013
Længde 232 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780749468514
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained.Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.