Cruise Management (e-bog) af -
Schoen, Cornelia (redaktør)

Cruise Management e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st ...
E-bog 436,85 DKK
Forfattere Schoen, Cornelia (redaktør)
Forlag Gabler Verlag
Udgivet 3 november 2011
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783834971593
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.