Destination Marketing e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapter...
E-bog
403,64 DKK
Forlag
Routledge
Udgivet
23 oktober 2015
Længde
192 sider
Genrer
Sales and marketing
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781317517801
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.