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Digital Luxury (e-bog) af Batat, Wided
Batat, Wided (forfatter)

Digital Luxury e-bog

310,39 DKK (inkl. moms 387,99 DKK)
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert au...
E-bog 310,39 DKK
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Forfattere Batat, Wided (forfatter)
Forlag SAGE Publications Ltd
Udgivet 29 april 2019
Længde 280 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781526483584

Beskrivelse

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.