Digitalized Markets e-bog
348,37 DKK
(inkl. moms 435,46 DKK)
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, c...
E-bog
348,37 DKK
Forlag
Routledge
Udgivet
13 maj 2021
Længde
122 sider
Genrer
Sales and marketing
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781000351354
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets.Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transforms the elements of markets, such as actors, devices, objects, and places that contribute to constitute markets. Second, digitalization alters market processes, or developmental event sequences by changing the activities that contribute to produce the market and thus how markets develop and take form. Third, digitalization has implications for the overall forms that markets assume in terms of how market elements and processes are linked and organized.The volume provides important contributions to our understanding of digitalized markets both through rich empirical accounts of a variety of market contexts and through conceptual developments that improve our ability to analytically deal with the market consequences of digitalization.The chapters in this book were originally published as a special issue of Consumption Markets & Culture.