Evergreen (e-bog) af Weiss, Alan
Weiss, Alan (forfatter)

Evergreen e-bog

173,39 DKK (inkl. moms 216,74 DKK)
An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad p...
E-bog 173,39 DKK
Forfattere Weiss, Alan (forfatter)
Forlag AMACOM
Udgivet 7 januar 2015
Længde 288 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780814434444
An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.The book's entertaining stories and action steps reveal how you can:Cultivate the 3Cs of evergreen companies: character, community, and contentBuild loyalty programs that turn satisfied customers into enthusiastic advocatesNurture profitable customers while pruning those who sap time and moneyInject authenticity into social media communicationsInvert the expectations gap that can drive customers awayFrom Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.?The perfect solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season.