Handling Customer Disconfirmations e-bog
265,81 DKK
(inkl. moms 332,26 DKK)
The service provider's decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider's mind within each process step.
E-bog
265,81 DKK
Forlag
Deutscher Universitatsverlag
Udgivet
1 juli 2013
Genrer
Sales and marketing
Sprog
German
Format
pdf
Beskyttelse
LCP
ISBN
9783322954107
The service provider's decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider's mind within each process step.