High-Profit Selling e-bog
127,71 DKK
(inkl. moms 159,64 DKK)
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how shor...
E-bog
127,71 DKK
Forlag
AMACOM
Udgivet
14 februar 2012
Genrer
Sales and marketing
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780814420102
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.In this invaluable resource, you’ll learn:how to avoid negotiating, actively listen to customers,match the benefits of products or services with customers’ needs and pains,confidently communicate value,and ensure prospects are serious and not shopping for price.Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.