How to Write Advertisements That Sell e-bog
68,60 DKK
(inkl. moms 85,75 DKK)
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. This message that runs through sales talk, sales letter and sales copy is the central strand of advertising that pulls. Does it grip your prospects? Does it tell them of the in most advantages offered in your pro...
E-bog
68,60 DKK
Forlag
Forgotten Books
Udgivet
27 november 2019
Genrer
Sales and marketing
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780243643271
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. This message that runs through sales talk, sales letter and sales copy is the central strand of advertising that pulls. Does it grip your prospects? Does it tell them of the in most advantages offered in your product and sales plan? Does it talk your wants or my profits? The skillful copywriter makes his message rich with buy ing reasons and buying attractions - with the product's flavor and the prospect's deepest desires. He knows his goods and his trade so well that to every foreseen recoil or turn of inattention in the reader he matches the logical buying impulse, until his advertisement neutralizes and counteracts every prospect's inclination to save, to put off, to reconsider and to hesitate.