Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) e-bog
583,01 DKK
(inkl. moms 728,76 DKK)
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
E-bog
583,01 DKK
Forlag
Auerbach Publications
Udgivet
19 april 2016
Længde
436 sider
Genrer
Sales and marketing
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781439881927
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe