Marketing in a Nutshell (e-bog) af McDonald, Malcolm
McDonald, Malcolm (forfatter)

Marketing in a Nutshell e-bog

260,50 DKK (inkl. moms 325,62 DKK)
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. Dip-in referen...
E-bog 260,50 DKK
Forfattere McDonald, Malcolm (forfatter)
Udgivet 8 marts 2007
Længde 320 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780080468556
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists