Marketing in the Cyber Era: Strategies and Emerging Trends e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective mar...
E-bog
2190,77 DKK
Forlag
Business Science Reference
Udgivet
31 december 2013
Genrer
Sales and marketing
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781466648678
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.