Marketing Manipulation: A Consumer's Survival Manual (e-bog) af Michael Kamins, Kamins

Marketing Manipulation: A Consumer's Survival Manual e-bog

181,00 DKK (inkl. moms 226,25 DKK)
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research...
E-bog 181,00 DKK
Forfattere Michael Kamins, Kamins (forfatter)
Udgivet 31 juli 2018
Længde 252 sider
Genrer Sales and marketing
Sprog English
Format epub
Beskyttelse LCP
ISBN 9789813234727
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.