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Marketing Myopia (e-bog) af Levitt, Theodore
Levitt, Theodore (forfatter)

Marketing Myopia e-bog

80,10 DKK (inkl. moms 100,12 DKK)
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk o...
E-bog 80,10 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Levitt, Theodore (forfatter)
Forlag Harvard Business Review Press
Udgivet 16 juni 2008
Længde 104 sider
Genrer Sales and marketing
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781633690585

Beskrivelse

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.