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Marketing Organisation (RLE Marketing) (e-bog) af Piercy, Nigel
Piercy, Nigel

Marketing Organisation (RLE Marketing) e-bog

403,64 DKK
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship betwee…
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes
E-bog 403,64 DKK
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Forfattere Piercy, Nigel (forfatter)
Forlag Routledge
Udgivet 19.09.2014
Længde 248 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781317642701

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes