Marketing the Sports Organisation e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
27 august 2008
Længde
320 sider
Genrer
Sales and marketing
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781134053445
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,