Marketing the Sports Organisation (e-bog) af McCarthy, Scott
McCarthy, Scott (forfatter)

Marketing the Sports Organisation e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
E-bog 436,85 DKK
Forfattere McCarthy, Scott (forfatter)
Forlag Routledge
Udgivet 27 august 2008
Længde 320 sider
Genrer Sales and marketing
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781134053445
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,