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Pharmaceutical Marketing (e-bog) af Smith, Mickey C.
Smith, Mickey C. (forfatter)

Pharmaceutical Marketing e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
E-bog 2190,77 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Smith, Mickey C. (forfatter)
Forlag CRC Press
Udgivet 24 oktober 1991
Længde 440 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781439810910

Beskrivelse

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and