Psychology of Advertising in Theory and Practice e-bog

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. We would not call upon an architect to construct a modern Office building unless he knew something of the theory of architecture. We would not call upon a lawyer to defend us before the courts unless he knew something of the theory of law. Some states and cities require teachers to pass examinations on the theory of teaching before they are allowed to give instruction.