Relationship Marketing Re-Imagined (e-bog) af Bayraktar, Ahmet
Bayraktar, Ahmet (forfatter)

Relationship Marketing Re-Imagined e-bog

117,81 DKK (inkl. moms 147,26 DKK)
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and ...
E-bog 117,81 DKK
Forfattere Bayraktar, Ahmet (forfatter)
Udgivet 15 april 2016
Længde 168 sider
Genrer Sales and marketing
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781631574344
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.