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  3. SAGE Brief Guide to Marketing Ethics
SAGE Brief Guide to Marketing Ethics (e-bog) af Publications, SAGE
Publications, SAGE (forfatter)

SAGE Brief Guide to Marketing Ethics e-bog

343,95 DKK (inkl. moms 429,94 DKK)
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will b...
E-bog 343,95 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Publications, SAGE (forfatter)
Forlag SAGE Publications, Inc
Udgivet 14 marts 2011
Længde 232 sider
Genrer Sales and marketing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781452263915

Beskrivelse

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.