Searching for a path out of distance fares e-bog
238,03 DKK
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This work reconstructs the history of fare policy in the European passenger railway industry and integrates behavioural pricing theory into an agent-based simulation model for railway revenue management. The model is employed to conduct artificial experiments on fare innovations. It represents supply and demand on a transport market including car traffic and is calibrated with empirical da...
E-bog
238,03 DKK
Forlag
Springer Gabler
Udgivet
29 august 2018
Genrer
Sales and marketing
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783658231125
This work reconstructs the history of fare policy in the European passenger railway industry and integrates behavioural pricing theory into an agent-based simulation model for railway revenue management. The model is employed to conduct artificial experiments on fare innovations. It represents supply and demand on a transport market including car traffic and is calibrated with empirical data of an incumbent European railway. The model uses a combination of marketing concepts, dynamics in time and social interaction of consumers to analyse revenue effects of different pricing options.This book provides insights for readers interested in the commercial aspects of transportation history. Furthermore, it is directed at researchers interested in pricing theory and the simulation method. It is also a rich source of information for practitioners in the revenue management branches of transport enterprises.